Red Bull Case free essay sample

The first segment it should enter is the ‘health conscious’ consumers. The ‘low calorie sugar-free’ version of red bull was less advertised before as it was considered wimpy but now for deeper penetration, it is important to launch and promote it in the market. Apart from that, in order to widen its market segment, new flavors and more variety should be introduced to capture new consumers because of the continuously ageing first generation and the ongoing challenge of recruiting a new generation of 16-year-old consumers each year.Also, Women between the ages 23-35 who wish to feel younger should also be targeted in such ads so that they do buy it and feel energized and feel younger. Though I personally think overall the tactics will prove successful for years to come, the mysterious quality surrounding the drink that has proven successful currently will forever play a part in increasing the brand equity of Red Bull. We will write a custom essay sample on Red Bull Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page